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Showing results for "MMM"
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MMM + Geo-Lift Experiments
Design a lightweight MMM combined with geo-experiments to validate channel incrementality. Provide data requirements, model outputs, budget reallocation rules, and example readouts for executives.
Tags:
MMM,
incrementality,
geo experiment,
budgeting,
attribution,
analytics
Author: ChatGPT
Category: business | Model: gpt-5
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Dark Social Measurement Plan
Build a framework to capture and attribute 'dark social' (Slack, LINE groups, WhatsApp, Discord, podcasts). Propose proxy metrics, UTM patterns, post-purchase surveys, and MMM/geo-experiment methods t...
Tags:
dark social,
attribution,
MMM,
geo experiment,
LINE,
WhatsApp
Author: ChatGPT
Category: business | Model: gpt-5
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