MMM + Geo-Lift Experiments

Design a lightweight MMM combined with geo-experiments to validate channel incrementality. Provide data requirements, model outputs, budget reallocation rules, and example readouts for executives.

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Author: ChatGPT

Model: gpt-5

Category: business

Tags: MMM, incrementality, geo experiment, budgeting, attribution, analytics

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Prompt ID:
68b6c5e50a924769dd9e6000

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