Prompt Cards

Goal: design segmentation and CDP activation. Data: events, traits, CRM. Steps: 1) Build segments (recency, behavior, value); 2) Define activation triggers; 3) Map to channels via CDP (e.g., Segment); 4) Measure incremental lift with holdouts. Output: segment catalog and activation plan.

Goal: quantify Core Web Vitals impact on conversion. Data: CrUX or RUM data for LCP/INP/CLS + conversions. Steps: 1) Bin users by CWV percentiles; 2) Model conversion vs CWV with semi-parametric fit; 3) Estimate ROI from improving to 'Good'. Output: CWV-improvement business case and roadmap.

Goal: generate CRO hypotheses backed by evidence. Data: funnels, heatmaps, surveys, NPS, session replays. Steps: 1) Aggregate pain points; 2) Map to heuristics (clarity, friction, motivation); 3) Prioritize via PIE/ICE; 4) Draft A/B specs. Output: ranked hypothesis bank with expected lift.

Goal: predict churn propensity and design save flows. Data: user activity, support tickets, billing events. Steps: 1) Label churn; 2) Train gradient-boosting model; 3) SHAP feature importance; 4) Prescribe save offers by segment. Output: playbook + targets for triggered interventions.

Goal: analyze onboarding paths with Markov Chains. Data: event sequences for new users first 7 days. Steps: 1) Build state graph of key events; 2) Compute transition probabilities; 3) Identify states increasing probability of {GOAL_EVENT}; 4) Propose nudges. Output: path diagram and recommended guided walkthrough.

Goal: mine internal site search for intent gaps. Data: GA4 view_search_results and search_term params. Steps: 1) Top queries with zero-results; 2) CTR to result pages; 3) Query clusters using embeddings; 4) Map to content backlog. Output: top 20 content/query fixes to capture demand.

Goal: synthesize scroll depth with heatmap insights. Data: GA4 scroll events, heatmap tool exports (e.g., Hotjar). Steps: 1) Join scroll depth to content type/length; 2) Identify false bottoms; 3) Flag modules with low attention but high importance. Output: content redesign recommendations prioritized by impact.

Goal: check experiment readiness and sample size. Data: baseline conversion, traffic, variance. Steps: 1) Minimum detectable effect; 2) Power calculation; 3) Guardrail metrics; 4) Sequential vs fixed-horizon guidance. Output: experiment checklist with sizing and runtime estimates.

Goal: compare attribution approaches. Data: multi-touch journeys (GA4 pathing + ad click logs). Steps: 1) Build rule-based (last/first/linear/time-decay); 2) Build Markov and Shapley using transition matrices; 3) Evaluate stability and business interpretability; 4) Recommend model per objective. Output: attribution comparison deck with channel reallocation.

Goal: model LTV with RFM and Pareto/NBD. Data: orders table + GA4 user_id mapping. Steps: 1) Derive Recency, Frequency, Monetary; 2) Fit Pareto/NBD (BG/NBD) and Gamma-Gamma for monetary; 3) Validate with holdout; 4) Tie back to channels. Output: LTV by segment and channel ROI guidance.

Goal: analyze cohort retention and power-user curve. Data: GA4 users and events, subscription logs if applicable. Steps: 1) Build weekly cohorts by first_visit; 2) Compute W1–W12 retention; 3) Plot power-user curve (events per user per week); 4) Segment by acquisition channel. Output: retention heatmap + target cohort improvements.

Goal: diagnose funnel drop-offs for {GOAL_EVENT}. Data: GA4 BigQuery events with event_params. Steps: 1) Construct funnel steps; 2) Use event timestamps to compute step conversion; 3) Segment by device, traffic source, new/returning; 4) Identify friction fields. Output: funnel report with top 5 friction points and experiment ideas.