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Personalization Segmentation & CDP Activation

Goal: design segmentation and CDP activation. Data: events, traits, CRM. Steps: 1) Build segments (recency, behavior, value); 2) Define activation triggers; 3) Map to channels via CDP (e.g., Segment);...

Tags: segmentation;cdp;activation

Author: Tsubasa Kato

Category: Web Analytics | Model: GPT-5 Thinking

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LTV Modeling with RFM and Pareto/NBD

Goal: model LTV with RFM and Pareto/NBD. Data: orders table + GA4 user_id mapping. Steps: 1) Derive Recency, Frequency, Monetary; 2) Fit Pareto/NBD (BG/NBD) and Gamma-Gamma for monetary; 3) Validate w...

Tags: ltv;rfm;pareto-nbd;bg-nbd

Author: Tsubasa Kato

Category: Web Analytics | Model: GPT-5 Thinking

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