Propose a revenue mix: subs, ads, native, events, and merch. Draft an ad integrity and labeling policy. Provide a sell-sheet template and media kit outline.
Define motion and interaction for tablet/phone editions: scrollytelling, parallax rules, tap targets, and offline reading. Provide component library specs.
Design a feature package with opener, department pages, sidebars, and pull quotes. Provide pacing, white space ratios, and print-to-web adaptation notes.
Create a dataviz style guide: chart selection rules, gridlines, annotation hierarchy, and colorblind-safe palettes. Provide chart templates and QA checklist.
Define illustration styles (vector, textured, isometric) with color systems and stroke rules. Provide commissioning guidelines and a contributor onboarding kit.
Draft a photography brief: mood board, lens/lighting preferences, diversity plan, rights/usage, and delivery specs. Include a shot list template and budget tiers.
Create a cover line strategy: promise formats, length limits, and placement grid. Provide 12 cover line formulas and an A/B testing matrix for digital covers.
Select a typographic palette (serif/sans/mono) and define hierarchy, optical sizes, and language coverage. Provide do/don’t rules and accessibility contrast targets.
Design a modular grid and baseline grid for print and tablet. Specify columns, gutters, baseline rhythm, and scale pairs. Provide templates for feature, department, and front-of-book pages.