Choose 5 competitors on X/Twitter, LinkedIn, Instagram, TikTok. Reverse‑engineer their growth:
- Hooks, formats, posting windows, hashtag usage
- Comment playbook and engagement loops
- Top 20% posts by saves/shares; infer why they worked
Create a differentiation plan with 12 contrarian angles and a 'blue ocean' content theme. Output a one‑page memo + swipe file of 50 hooks we can outperform.
