Draft a PR roadmap aligned to CES (USA) and COMPUTEX (Taipei). Include press angles, media lists, sample pitches, reviewer loaner SOP, and embargo timelines.
Create an influencer plan using YouTube/IG/TikTok in US and YouTube/IG/LINE communities/Dcard in Taiwan. Include selection rubric, briefing doc, UTM structure, and brand safety checklist.
Design lifecycle messaging funnels: onboarding, activation, expansion, and win-back using LINE (TW) and email/SMS (US). Provide message cadences, copy blocks, and KPI ladders.
Outline a D2C + marketplace plan: US (Shopify/Amazon) vs Taiwan (Shopline/Shopee/momo). Include listing SEO, reviews flywheel, couponing rules, return policies, and promo calendar.
Build an account-based marketing playbook for mid-market/enterprise: account selection, regional buying committees, bilingual outreach templates (English + notes for zh-TW), SDR→AE handoff, and 6-email sequence with value proof points.
Design a tiered pricing/packaging model with USD vs TWD, psychological price points, tax handling, and freemium vs trial logic. Include willingness-to-pay survey plan and A/B tests for both markets.
Produce a brand localization guide in English for teams building Taiwan + USA campaigns. Cover tone, honorifics, emoji norms, Traditional Chinese typography (fonts, line height), numeral/currency (USD/TWD), date formats, and forbidden terms lists.
Act as a go-to-market lead. Create a phased launch plan for Taiwan and the USA for a new tech product. Include ICPs, value props by segment, messaging pillars, channel mix (LINE/YouTube/Instagram in TW; YouTube/TikTok/Reddit/Email in US), budget split, KPIs, and a 90-day timeline.