Made in Italy and Gen Z

Explore how a rising generation's preference for domestically produced cultural goods influences national and regional cultural policy, publishing, fashion, media, and consumer markets. Compare mechanisms by which authorities promote made in Italy branding, support local authors and creators, and empower youth to participate in cultural production. Analyze potential trade-offs between globalization and local identity, and design a policy or program that fosters high quality Italian cultural products while ensuring accessibility and inclusion for diverse youth audiences.