Competing In Saturated Markets

Analyze the strategic playbook companies use when a market becomes overcrowded and price competition starts eroding profits. Use examples from electric vehicles, retail private labels, and consumer platforms to compare three responses: cutting prices, improving product differentiation, and controlling more of the value chain. When does each strategy work, what new risks does it create, and how can firms tell whether a price war is a temporary shock or a sign of structural oversupply?