When Price Wars Backfire

Aggressive discounting can create short-term sales surges, but it can also squeeze margins, weaken suppliers, train consumers to wait for deals, and trigger regulatory pushback. Analyze when price wars are useful and when they become destructive in digital commerce or consumer markets. Include the perspectives of platforms, brands, small merchants, consumers, and regulators. Then design a healthier alternative to constant discounting that still preserves growth, loyalty, and competition.